The Piedmont Triad continues to have an unusually segmented media market.
The Winston-Salem Journal will not report on anything east of the Forsyth County line, the News & Record will only use wire stories for things that happen in Winston-Salem, CBS-2 WFMY continues to have a Greensboro focus while NBC-12 WXII continues to have a Winston-Salem/Forsyth County slant, 600/1200 WSJS radio has a Western Piedmont focus...you get the idea.
Does segmented media still have relevance?
In my opinion, I would say no...for you have some that want a much larger picture of what's going on in the greater Triad market (for this niche, outlets such as News 14 Carolina, FOX-8, and FM Talk 101.1 WZTK have been instrumental in covering the entire area).
Thoughts?
E.C. :)
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4 comments:
I think it still has relevance assuming they do their job well. We have so many sizeable cities with very culturally different populations that there should be a dedicated focus to each. I know that when I watch the news I use 12 for my county, 2 when I want the latest news on racial items, and 8 gives me a pretty good overall picture of the region.
What about WFDD? It seems to cover the entire Triad with offices in Greensboro and in Winston Salem.
I agree with Anonymous. WFDD has reporters that cover the entire 35 counties it serves. The 100,000 listeners are lucky to have such a source today considering the 'cookie cutter' approach most radio operators are using.
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