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Here's why:
Some have questioned the quality and weighting of the sample listeners and cast aspersions on the results. Others point to the difficulty of getting some to participate, for one reason or another.Something to consider as the lay of our local radio landscape changes. Here's how the PPM works, courtesy of the Chicago Tribune:
"I haven't worn a beeper in years, and nothing I've got goes with it," Tom Joyner joked after he was bounced from Clear Channel's WVAZ-FM 102.7, forcing him to buy airtime on Crawford Broadcasting's WSRB-FM 106.3 and WYRB-FM 106.3. "PPM has systematically rated urban stations much lower than they have been in the past. The diary method that Arbitron used to use was more favorable."
The Federal Communications Commission last week announced an inquiry to determine if the new methodology undercounts audience for radio stations targeting minorities. Arbitron responded by saying it welcomed the opportunity to explain the advantages of PPMs.
“This is not a drop from Clear Channel on high,’’ said Kim Pyle, the vice president and market manager for the four stations. “This is being done locally so we can be nimble, agile and react to the needs of the listeners in the marketplace. This is for Greensboro, Winston-Salem and High Point.’’If you believe that, I have a tunnel (complete with toll booths) to sell you.
The All New 105-7 is part of the audible tweak ongoing among the four stations owned by Clear Channel Radio, a corporate radio giant out of Texas.
In February, Clear Channel dropped syndicated morning show “The John Boy & Billy Big Show’’ from its rock station WVBZ (100.3 FM) , better known as The Buzzard.
Earlier this month, The Buzzard became The Buzz and inserted a playlist that leaned more toward Green Day than Lynyrd Skynyrd.
And now, The All New 105-7 becomes Clear Channel’s latest move. It drops the three-year battle against the Triad’s two urban giants, WQMG (97.1 FM) and WJMH (102.1 FM), and goes head to head against WKZL (107.5 FM), a station owned by Greensboro’s Dick Broadcasting.
“This is not a drop from Clear Channel on high,’’ said Kim Pyle, the vice president and market manager for the four stations. “This is being done locally so we can be nimble, agile and react to the needs of the listeners in the marketplace. This is for Greensboro, Winston-Salem and High Point.’’
Yeah...right. That's the problem, Kim...nothing from Clear Channel is done locally. Nothing.
Coverage from RadioInsight.com here.
E.C. :)
“They're filming a TV series here that's going to be on the History Channel. And it's about the life and struggles of a Saturday night short tracker here at Bowman Gray Stadium,” Chris Fleming, a driver from Mount Airy, said.
The track is NASCAR’s first and longest running weekly race. Drivers began running their cars at the stadium just one year after NASCAR started.
“There's a lot of history here at this race track, a lot of family rivalries,” Fleming said. “We are one big family here, but there are also family rivalries.”
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E.C. :)
"It is truly rewarding to receive such a strong outpouring of support during these challenging economic times. Our listeners tell us how much they value WFDD as a locally owned and operated public radio station with relevant local and national programming. During this membership drive they demonstrated their commitment to public radio and our entire Piedmont Triad community. We are also confident our listeners and members will step forward and help us raise the $42,000 we need to hit our $200,000 goal by the end of our fiscal year in June."E.C. :)
AQH Share for Persons 12+, Mon-Sun 6AM-Mid | |||||
Greensboro - Winston-Salem May 4 2009 | |||||
Station | Format | SP08 | SU08 | FA08 | WI09 |
WJMH-FM | Rhythmic Contemporary Hit Radio | 7.7 | 8.5 | 7.2 | 8.6 |
WQMG-FM | Urban Adult Contemporary | 7.7 | 7.4 | 7.6 | 7.8 |
WMAG-FM | Adult Contemporary | 4.8 | 5.1 | 6.4 | 5.4 |
WKZL-FM | Pop Contemporary Hit Radio | 5.8 | 5.3 | 5.6 | 5.1 |
WTHZ-FM | Classic Hits | 3.8 | 2.6 | 3.4 | 5.0 |
WTQR-FM | Country | 5.4 | 5.8 | 6.4 | 5.0 |
WPAW-FM | Country | 5.5 | 6.9 | 5.1 | 4.4 |
WKRR-FM | Classic Rock | 3.3 | 3.7 | 4.5 | 4.0 |
WMKS-FM | Urban Adult Contemporary | 3.9 | 3.7 | 3.1 | 3.4 |
WVBZ-FM | Album Oriented Rock | 3.2 | 2.6 | 2.9 | 3.4 |
WSJS-AM | News Talk Information | 2.8 | 2.9 | 3.9 | 3.1 |
WZTK-FM | News Talk Information | 2.8 | 3.0 | 2.9 | 2.9 |
WSMW-FM | Adult Contemporary | 3.5 | 4.7 | 2.7 | 2.5 |
WGBT-FM | Mexican Regional | 2.0 | 2.2 | 2.9 | 2.2 |
WSGH-AM | Mexican Regional | * | * | 0.5 | 2.2 |
WIST-FM | Classic Country | 1.7 | 1.8 | 1.7 | 1.4 |
WBRF-FM | Country | 1.3 | 1.4 | 1.1 | 1.2 |
WEND-FM | Alternative | 1.4 | 2.0 | 2.6 | 1.1 |
WDCG-FM | Pop Contemporary Hit Radio | 1.0 | 1.1 | 1.3 | 1.0 |
WQOK-FM | Urban Contemporary | 0.5 | 0.5 | 0.7 | 0.8 |
WPOL-AM | Gospel | 0.5 | 1.5 | 0.8 | 0.7 |
WBLO-AM | All Sports | * | 0.7 | * | 0.5 |
WFXC-FM | Urban Adult Contemporary | * | * | * | 0.5 |
WPCM-AM | Oldies | 1.0 | 0.5 | 0.4 | 0.5 |
WTRU-AM | Religious | 0.9 | 0.6 | * | 0.5 |
WKEW-AM | Gospel | 0.6 | 0.5 | 0.6 | 0.4 |
WSOC-FM | Country | * | * | * | 0.4 |
WBBB-FM | Album Oriented Rock | 0.5 | * | * | * |
WEAL-AM | Gospel | 0.7 | 0.4 | 0.4 | * |
WLNK-FM | Talk/Personality | 0.6 | * | * | * |
WMFR-AM | News Talk Information | 0.5 | 0.4 | 0.4 | * |
WNKS-FM | Pop Contemporary Hit Radio | * | * | 0.5 | * |
WPEG-FM | Urban Contemporary | * | 0.4 | * | * |
WPET-AM | Southern Gospel | * | * | 0.6 | * |
WQDR-FM | Country | 0.6 | * | * | * |
WROV-FM | Album Oriented Rock | * | 0.4 | * | * |