Online radio audience doubles over the last three years

Media Daily News reports that 42 million Americans over the age of 12 listen to radio during an average week, more than double the 2005 figure of 20 million, and up 27% from 33 million in 2008. The figures mean that online radio currently reaches about 17% of Americans over the age of 12, up from about 8% in 2005 and 13% in 2008.

MDN:

This week, Katz Online Network and Ando Media renewed and expanded their deal for measurement of radio audience. Under the terms of the new deal, data from Ando's measurement platform will be made available, in real time, to all national sales agents who work in digital radio. Overall, the Katz Online Network delivers more than 4 million listeners per week, or 10% of the total online radio audience according to the figures from Arbitron and Edison Research.

In October, Targetspot, another big online radio ad network, acquired Ronning Lipset Radio, creating a combined network of over 1,000 online radio stations, including the Web portals of traditional radio stations. At the time, the network reached more than 6 million listeners a week. Among the merged network's partners are CBS Radio, Entercom, Yahoo, AOL and Live 365.

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E.C. :)