CBS-2 has the best weather, according to WeatheRate

CBS-2 (WFMY) is now laying claim to having "the most accurate weather in the Triad." This, according to an independent firm called WeatheRate.

Triad Media Watch investigated WeatheRate, here's what was found:

WeatheRate is a Phoenix-based firm that's been in business since late 2003. According to the site's Q&A section, its representatives review the four-day forecasts from local TV stations in major U.S. metropolitan areas. The forecast and observed weather data are fed into its software, which compares the forecast with the actual observed conditions. Through a series of mathematical calculations, WeatheRate determines which TV stations have the best daily, weekly and monthly accuracy. Then, every March, they offer their "seal of approval" to the TV station that provides the most accurate weather forecasts in their list of cities.

The company claims it is the only independent, non-partisan, weather verification company in the United States.

Although I find it interesting that the firm has not issued a press release since early 2006.

I report, you decide.

E.C. :)