The Independent Tribune, serving Concord and Kannapolis, is scaling back its pub from a daily to thrice-weekly (this from MeckDeck and InterstateQ).The Tribune, owned by (you guessed it) Media General, will print on Wednesdays, Fridays and Sundays, and will have news reported around the clock at its website.
Publisher Terry Coomes writes:
“This new hyper-local model will allow the Independent Tribune to deliver news that readers, and non readers, have told us is most important to them,” Coomes said, “and that they cannot find anywhere else.”
Breaking news will continue to be reported around the clock on the newspaper’s Web site, www.independenttribune.com, Coomes said.
“As we learned in our recently completed research study, our readers look to us to provide indepth coverage of the Cabarrus and southern Rowan communities, and we believe we must deepen our commitment to delivering this hyper-local content,” she said.
“The combination of the newspaper and its 24/7 Web site allows us to deliver community news and breaking news seamlessly,” she said.
For what it's worth, the business model of delivering your news has changed.
E.C. :)
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1 comment:
I initially shook my head about this, but as someone on MeckDeck said, this sounds pretty smart to me.
The Independent-Tribune is right there in the same area of the Observer and it can outdo the Observer in one area: local news. Sure, Charlotte might have a bureau there, but it would need the staff to cover the big and small stories and the paper would need to have the space for it, too.
Look at Washington, D.C. There is The Washington Times and Frederick News-Post that are dailies that exist in the same area as The Washington Post. There are a ton of weekly papers that cover community events, politics, and just about anything else.
Heck, the Post owns a chain of them that circulate in the Maryland suburbs.
What I'm saying is, in regards to Concord, this might make readers feel like they need two papers.
On another note, going to a semi-weekly production schedule will be kind of rough. I hope they keep their AP wire.
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