Smooth Jazz has unique niche on 101.1

I'm a big fan of smooth jazz. Always have been.

And while round-the-clock "smooth jazz" formats on terrestrial FM stations are being abandoned in increasing numbers in major media markets around the country, WZTK (FM Talk 101.1) continues to build its listeners with its "Smooth Jazz Weekends."

While the Curtis Media-owned station ranked #13 in the latest local Arbitron ratings with a 2.9 share, the weekend-only smooth jazz format appears to be more successful among advertisers than reruns of syndicated talk programming.

Okay, I'm a little biased, but the format is working, and no, I'm not getting reimbursed for this subtle plug.

E.C. :)